VCB Publicity Program
St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau Publicity Program Guidelines
Social media: Business must provide ready-to-use photos and/or videos and a ready-to-use post that does not have a sales related call to action. Content must be relevant for the VCB’s mission of attracting visitors to the destination. Content will be reviewed and approved by VCB staff. There is no guarantee of posts publishing, and the number of posts any one business will receive is restricted to up to three times per year.
Media hosting: Media is vetted by VCB staff, and an itinerary for visiting media that includes dining options, lodging and activities will be developed based on the publication’s audience, reach, and the subject of the writer’s visit. Business must offer a good or service relevant to attracting outside visitors. Goods and services will be provided complimentary.