Board of Directors

St. Augustine & Ponte Vedra Beach

St. Johns County Visitors & Convention Bureau

(St. Augustine, Ponte Vedra & The Beaches)
29 Old Mission Avenue
St. Augustine, Florida 32084
904.829.1711

STRUCTURE

The St. Johns County Visitors and Convention Bureau is incorporated as a not-for-profit organization under IRS Rules, Section 501(c)6 and is the official marketing organization for St. Johns County tourism.

MISSION

The mission of the St. Johns County Visitors and Convention Bureau (VCB) also known as St. Augustine, Ponte Vedra & The Beaches, is to brand and market the destination globally as a premier leisure, convention and business destination; to communicate the area’s assets and inherent benefits to consumers, meeting planners, travel trade, media, local community and constituents; and to facilitate the opportunity for partners to promote their individual businesses within that framework.

BRAND PROMISE

St. Augustine, Ponte Vedra & The Beaches is beautiful in nature, bountiful in recreation and bold in its heritage. It is the charm of narrow brick streets and overhanging balconies in our Nation’s Oldest City. It is the relaxing pace of seaside communities along pristine beaches. It is the indulgences of luxury resorts and spas, world-renowned golf. It is a setting of beautifully restored historic inns and distinctly authentic attractions all inspired by local artisans, writers, performers, sportsmen and those who just want to get the most out of life.

Board of Directors

Chairman: Philip McDaniel, CEO, St. Augustine Distillery

Vice Chair: Samantha Palmer, Director of Retail & Historic Tours, Flagler’s Legacy Tours

Treasurer: Virginia Whetstone, President, Bayfront Inn

Secretary: Craig Schoninger, Marketing Director, Ponte Vedra Resorts

Immediate Past-Chair: Shannon Lake, General Manager, Beacher’s Lodge Oceanfront Suites