Make the most of your visit to St. Augustine’s Nights of Lights! Download the St. Augustine Nights of Lights App for maps, tips, and event details right at your fingertips. Avoid downtown congestion by using the Free Park & Ride Shuttle—it’s the easiest way to reach the festivities stress-free. Plan ahead, arrive early, and enjoy the holiday charm safely and smoothly!
St. Augustine & Ponte Vedra Beach
(St. Augustine, Ponte Vedra & The Beaches)
29 Old Mission Avenue
St. Augustine, Florida 32084
904-829-1711
Structure
The St. Johns County Visitors and Convention Bureau is incorporated as a not-for-profit organization under IRS Rules, Section 501(c)6 and is the official marketing organization for St. Johns County tourism.
The mission of the St. Johns County Visitors and Convention Bureau (VCB) also known as St. Augustine, Ponte Vedra & The Beaches, is to brand and market the destination globally as a world-class leisure, convention and business destination; to communicate the area’s assets and inherent benefits to consumers, meeting planners, travel trade, media, local community and constituents; and to facilitate the opportunity for partners to promote their individual businesses within that framework.
For intelligent and curious leisure travelers who prefer out-of-the-ordinary, uncontrived destinations easily accessible from home, Florida’s Historic Coast is a unique little seaside hideaway that combines authentic Old World charm and luxurious New World amenities with Florida’s timeless natural beauty, delivering an unexpected experience that opens the eyes, the mind and the heart in different ways with each new visit.
Chair: Charlie Robles | Consultant, The Collector Luxury Inn & Gardens. Currently in 2nd term, expiring in 2027. At Large Tourism.
Vice Chair: Chad Light | Park Anthropologist, Ponce de Leon's Fountain of Youth Archaeological Park. Currently in 1st term, expiring 2027. Representing At Large Tourism.
Treasurer: Samantha Palmer | Director of Brand Experience and Merchandise Licensing, Historic Tours of Flagler College. Currently in 1st term, expiring 2028. Representing At Large Tourism.
Secretary: Dave Chatterton | General Manager, Historic Tours of America. Currently in 1st term expiring in 2026. Representing At Large Tourism.
Past-Chair: Jason Kern | Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort. Currently in 2nd term, expiring in 2026. Representing St. Augustine Beach Lodging.
