What We Do

St. Augustine, Ponte Vedra & The Beaches

The mission of the St. Johns County Visitors and Convention Bureau (VCB) also known as St. Augustine, Ponte Vedra & The Beaches, is to brand and market the destination globally as a premier leisure, convention and business destination; to communicate the area’s assets and inherent benefits to consumers, meeting planners, travel trade, media, local community and constituents; and to facilitate the opportunity for partners to promote their individual businesses within that framework